FIFA demand to have some booze
By Rob Casey
Thursday 19 Jan 2012 21:17:00
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Seemingly unperturbed by Qatar’s illegalisation of homosexuality and support of executing people on the basis of their sexuality, FIFA have finally taken a moral stand against a country’s out-dated ways. After securing re-election as President of football’s whiter-than-white global governing body due to his tough stance on corruption, Sepp Blatter’s FIFA are ordering Brazil to sell alcohol in their stadia for the 2014 World Cup, overturning a Brazilian Congress ruling. And though it might seem a little heavy-handed to insist that a government pass new legislation, specifically for a football tournament, FIFA do have very good reasons. To satisfy their sponsors Budweiser.

FIFA’s mission is to 'Develop the game, touch the world, build a better future'. However, their General Secretary Jerome Valcke has stated that part of the organisation’s ethos is the enshrined human right to get bladdered on a match day, both inside the stadium and out.

 

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“Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate,” he told Brazilian journalists on a preparatory visit to the host nation.

“The fact that we have the right to sell beer has to be a part of the law.”

Indeed, nations have gone to war over far less.

Some say that FIFA are out of touch, but in condemning gays and loving their beer, they are clearly in tune with the average football fan. In the 1970s.

Clearly, you can’t build a better future without a beer in your hand. It just can’t be done. And as part of their approach to developing the game, FIFA are clear about their aim, as promoted on their website:

“Improve the game of football constantly and promote it globally in the light of its unifying, educational, cultural and humanitarian values, particularly through youth and development programmes. Football development means investing in people and society at large. Football is a school of life.

And as beer and football are synonymous to an extent that cannot be negotiated, surely it’s time that FIFA added this aim to their mission statement:

“Improve beer constantly and promote it globally in the light of its unifying, educational, cultural and humanitarian values, particularly through youth and development programmes. Beer means investing in people and society at large. Beer is a school of life.

Naturally, I have no problem with the request, but given that capitalism is the only real force behind it, I can’t help but wonder what FIFA would be demanding from Qatar if the 2022 World Cup was to be sponsored by Gay Pride.

 

 

For more articles by Rob Casey, visit his blog www.playinginthehole.wordpress.com and follow him on Twitter @playinthehole

You can also follow England Fansonline on Twitter @1HellOfABeating 

 

 

 

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